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Poster
Poster
Poster
A1 Newspaper Insert
Netflorist - Botany for men
Why do men buy flowers for the women in their lives? A tiny percentage of them do it because they are super sensitive, romantic and have an understanding of the female brain. The rest of us however, generally only venture to the florist when we've made some gigantic stuff-up. This campaign for the online florist, Netflorist, exploits that insight. The campaign targeted those insensitive blokes at the places where they were likely to get in trouble in the first place, at clubs, bars in girlie mags etc. There was even a quirky online textbook that could be mailed around.