I have been working in advertising for the past 20 years or so. I started my career as a graphic designer and moved into art direction relatively quickly. I still have a lot of passion for design and have always believed that it has made me a better art director. For the better part of the last 12 years I have worked as an associate creative director and creative director. I have experience across multiple disciplines including retail, brand and digital. I am originally from Johannesburg in South Africa but moved to Australia in 2008 when I was approached by The Campaign Palace to join as creative director. I've since worked at JWT Sydney and The Monkeys.
I am currently working at M&C Saatchi Greenhouse where I’ve been involved in some exciting Woolworths projects and we’ve also launched The Greenhouse in Auckland with a major 360 brand campaign for Countdown which is currently in the final stages of production.
I have worked on some of the most iconic brands in Australia like Target and Bonds. I have intimate knowledge of how to make a Domino’s Pizza and have been part of making people’s lives better by making them aware of heart disease, diabetes and helping them decide to give up smoking. Other clients include NRMA, RAC WA, Vodafone, Telstra, Bayer, J&J, SCJ, Kimberly-Clarke, HSBC, Subway, Origin Energy, IGA and Murdoch University to name but a few.
Back in South Africa I was partly responsible for making Toyota the country’s most loved car brand as creative director on that account and helped make some of South Africa’s most loved ads as creative custodian of Vodacom, South Africa’s biggest Cellular Network.
My work has been recognised in Cannes, by the D&AD, Clios, One Show, The Art Director's Club, The Loerie Awards, Award Award, Spikes and the Effies.
Whilst winning awards is great and important for the fragile creative ego, it’s not the only aspect of advertising that I find rewarding. Being able to forge strong client relationships is just as rewarding and essential. Most importantly the satisfaction of being part of a close-knit team firing on all cylinders just can’t be beaten. Finding creative solutions to business problems, whether it’s a traditional TV commercial or a social media campaign.