National Heart Foundation - Warning Signs

This was a campaign done for the National Heart Foundation in Australia. People are not aware of what the actual symptoms of a heart attack could be. It isn't always the massive event so often portrayed in Hollywood or on TV. In fact, the symptoms could be pretty subtle and varied and often the survivors of heart attacks that acted too late end up with a relatively poor quality of life. We wanted to bring to the attention of the public that it is better to be safe than sorry. Go to a doctor if you suspect that anything is amiss. The TV commercial and print ads directed traffic to a website with a whole lot more information that could be explored in an interactive way.