We created a 360 brand campaign for Countdown in New Zealand to launch their Grower Fresh credentials.
The Grower Fresh campaign highlights the close relationship between Countdown and the people that
grow the fresh produce they provide to their consumers.
It launched with a 45 second brand film, Instagram stories, Facebook collections,
longer form content stories, pre-rolls, point of sale, print and digital display.
The Grower Fresh campaign highlights the close relationship between Countdown and the people that
grow the fresh produce they provide to their consumers.
It launched with a 45 second brand film, Instagram stories, Facebook collections,
longer form content stories, pre-rolls, point of sale, print and digital display.
Grower Fresh Stories
We created longer form content that delved deeper into the Grower Fresh stories which lived on the Countdown website. Viewers were directed to these episodes via other channels.